The Blue Company


MeisterSinger’s city kid has learned a lot

The Urban Day Date has an easy-to-read day- and date display and an even more dynamic design.

One year ago, MeisterSinger presented a young, fresh interpretation of the single-hand watch. With its clear, concise appearance and striking numerals, the Urban fits in perfectly with the lifestyle of young city dwellers who confidently dispense with anything too complicated and don’t let themselves be rushed. Even in the tireless cities they don’t want to measure their time in seconds. But the Urban can do a lot more than display the time: In the new Day Date version, it displays the weekday at twelve o’clock and the current date at six o’clock in two different windows.

Distinctive instrument

Actually, our house specialties include calendar displays on open rings, but the shapes of the Urban Day Date windows are also part of the MeisterSinger design code, as the circular date window has been created to match the case design and the semicircle for reading the weekday corresponds to the fermata logo. Above all, it creates a fascinating point of interest in between the upper hour markers. The Urban Day Date is the only MeisterSinger to display the typical twin hour digits only at 02, 04, 08, and 10 o’clock, which gives it a particularly dynamic look. And the powerful typography emphasizes the instrumental character of the watch just as much as the red tip of the single hour hand. The Urban Day Date is available in four different dial designs; the day and date windows underscore the distinctive geometry with a matching contrasting color. The opaline silver and sand gray versions are fitted with black date disks, while in the black and blue versions they are a vibrant red.


The Urban Day Date will be available end of February, it comes with a matching textile strap and the retail price will be £995.00

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