The Blue Company


The AIKON Automatic Limited Summer Edition swaps city life for vacation vibes while still remaining true to the classical model’s urban-themed design language. Inspired by Calypso, the brand’s iconic model of the 90s, the AIKON has proved hugely popular. The advent of these latest AIKON models promises to perpetuate the success story. Available in three sizes and offered in various summery dial options with matching rubber straps, Maurice Lacroix tempts stylish individuals to sport a new look at the beach this year.


Launched in 2016, the AIKON has become synonymous with urban style. With its circular bezel, featuring six prominent arms, and an integrated bracelet, this iconic watch befits the grand boulevards of the world’s great metropolises. However, even city dwellers occasionally like to escape to the beach and bask in the summer sun.


Maurice Lacroix revisits the AIKON Automatic, a classical model first released in 2018, by embracing a fun-filled palette of summer-inspired hues. Limited to 888 pieces per model, each reference features a Clous de Paris dial motif, presented in a matte execution. This latter finish subtly tempers the exuberance of the summery dial hues, delivering an eminently elegant appearance. This season’s Limited Summer Editions come in a choice of three case sizes, each endowed with its own unique characteristics. The 35mm case option is available with a Ballerina Pink dial, a colour that resembles the appearance of the night sky just before the sun goes down. Alternatively, would-be wearers can opt for a dial dressed in Tanager Turquoise, a colour reminiscent of shallow ocean water. Both models employ a combination of batons and diamond-set indexes to denote the hours.


The 39mm Limited Summer Edition proffers universal appeal, suiting both male and female wrists. Once again, Ballerina Pink or Tanager Turquoise endue the model with a dose of sun-kissed charm and youthful vitality. Maurice Lacroix devotees will recognise the AIKON’s attractive design language and appreciate the model’s legendary ergonomic prowess, traits which have contributed to its remarkable success.


Topping off the Limited Summer Edition suite of models are two ebullient references housed in 42mm steel cases. Once again, the Tanager Turquoise dial hue makes an appearance, but this time it is joined by a high-spirited Orange Soda dial option. This latter shade echoes the tone of the midday sun and exhibits an energetic character that remains undiminished even when clouds appear. Consistent with all Limited Summer Edition models, the Orange Soda dial indicates the hours, minutes, seconds and date, but eschews silver accents in favour of black tones, a subtle detail that augments cohesion.


Sophisticated and bright, each watch and strap combination is guaranteed to sate the desires of the most fashionable beach dweller. When contrasted with regular rubber, FKM rubber delivers superior flexibility, augmenting wearer comfort. In addition, FKM rubber offers greater wear resistance and the colour is less susceptible to fading. Every rubber strap incorporates the company’s ‘M’ logo. In addition to the FKM rubber strap, all Limited Summer Edition models come supplied with a 5-row stainless steel bracelet. As with all AIKON watches, these models feature the brand’s Easy Strap Exchange System, providing a simple, user-friendly means of swapping the strap for the bracelet without the need for tools.


Consistent with other Maurice Lacroix watches, the AIKON Automatic Limited Summer Edition models harness the Swiss brand’s impressive watchmaking expertise and deliver high perceived value. Each reference is limited to 888 pieces and will be seen adorning this season’s most stylish wrists.


Leave a Reply