The Blue Company


Announcement regarding the growth and further development of The Blue Company London Ltd distribution portfolio in the United Kingdom and Republic of Ireland


The Blue Company is announced as the new distributor of Maurice Lacroix watches for the United Kingdom and Ireland


Maurice Lacroix is pleased to announce that The Blue Company (London) Ltd has been appointed as the new distributor of the Swiss firm’s watches for both the United Kingdom and Ireland.


In July 2020, The Blue Company became an independent agent for Maurice Lacroix, serving the needs of customers in the United Kingdom and Ireland.

Over the last two years, the relationship between both companies has flourished and sales within this market have been incredibly buoyant.

Based on the success of this association, it seemed a natural step that the two firms would forge a closer alliance.

As a result, the British company is now the sole distributor of Maurice Lacroix watches within both aforementioned countries.


Due to the close geographic proximity of The Blue Company to its customers, the firm hopes to provide enhanced levels of service.

This new partnership agreement is incredibly important to Maurice Lacroix.

Indeed, it allows the Swiss firm to consolidate and further expand its presence within the United Kingdom and Ireland.


Stéphane Waser, Managing Director of Maurice Lacroix said:

“By forging close links with The Blue Company, we know that our brand, and its products, are in safe hands.

Indeed, thanks to its impressive track record and esteemed reputation within the industry, we are confident that The Blue Company is the perfect partner as we continue to pursue our company’s long-term vision for this market.”


Monica Porracin, The Blue Company London Managing Director said:

“After more than a decade distributing watches in the UK, we are delighted to work more closely with Maurice Lacroix.

Based in the Swiss Jura, the brand has vast watchmaking expertise. Likewise, as a London based firm, we understand the watch market in the UK and Ireland and, due to our location, we can respond quickly to our customers’ needs.

We are delighted that Maurice Lacroix has chosen The Blue Company to be part of their future plans.”



Since 2008, The Blue Company London, has distributed and represented some of the watch industries finest independent brands.

Founded by Italian entrepreneur, Monica Porracin, the company has grown considerably and can now be recognised as the UKs largest independent luxury watch distributor, with seven different brands available in over forty different retailers in.

Through a passion for luxury products, a strong market awareness and a keen eye for a brand with a strong history and potential, The Blue Company London provides luxury watch and watch accessory brands with a trusted distribution partner in the UK and Ireland.

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