Established in 2008, The Blue Company is the brainchild of an Italian born entrepreneur who after gaining a Masters in Economics sought a more holistic balance to her life. Once the realms of international banking and forecasting for big name such as Pirelli tyres lost its appeal and a move to London settled her upon new shores, the promotion and distribution of fine watches from the top luxury brands began.

The Blue Company's award-winning selection of the most stunning of timepieces has enhanced the acclaim and standing of well known authorised dealers both in the most prestigious stores and online. Originally featuring the unrivalled accuracy and attention-snatching nature of legendary fine watch brands Doxa, Junghans, Maurice Lacroix, MeisterSinger and Mühle-Glashütte and watch accessory brands Scatola del Tempo and SwissKubiK, it wasn't long before other brands sought their expertise. In September 2022, The Blue Company announced it would be entering the luxury jewellery market as with the prestigious Italian jewellery and diamond brand, Recarlo, with the brand's philosophy and Italian heritage perfectly matching The Blue Company's, it is an ideal partnership on both sides.

For over a decade the company has been successfully navigating esteemed watchmakers and designers towards new spotlights, ensuring they continue to be seen in the most respected outlets and on the wrists of all the right people. They fully appreciate that the true worth of luxury watches and the watch winders that complement them can only be found in the precision craftsmanship of the houses they hail from, and of course the heritage they boast.

The Blue Company’s portfolio continues to expand, boasting pieces that have been designed and manufactured to be arresting, reliable and precise in the most challenging of situations and across diverse terrains. Only those worthy to be featured in the display cases of high-end watch specialists, renowned merchants and jewellery shops as well as by the online voices of men’s fine attire and lifestyle web platforms are welcomed. It is for this reason that brand owners rest assured that the legacy of their creations are in the best of hands.