The Blue Company


The PONTOS Day Date has been updated and now benefits from several subtle enhancements. Consistent with Maurice Lacroix’s unrelenting pursuit of continuous improvement, the latest PONTOS Day Date is not only better, it now comes in new packaging made of #tide Ocean Material®, helping to make the seas that little bit cleaner. Moreover, each watch, whether worn on a strap or bracelet, upholds the brand’s reputation for delivering high perceived value.


The Maurice Lacroix PONTOS has always been a refined expression of luxury watchmaking where seemingly small details collectively promise lasting ownership delight. Now, the model has evolved, proffering even higher standards of refinement while at the same time upholding Maurice Lacroix’s reputation for delivering high perceived value.


By judiciously juxtaposing different hues, textures, lines and curves, Maurice Lacroix has produced a dial that is rich in detail, beautifully appointed and eminently simple to read. Faceted hour and minute hands, lined with white Super-LumiNova, collaborate with applied indexes to impart meaning clearly and with style. The minute track does not hug the edge of the dial, but sits inside the hour track, providing an attractive break with tradition. Slightly recessed, the track employs neat markings and uses tonal contrast to provide an effective means of delineation.


As the model’s name implies, the dial is endowed with two apertures, one positioned below 12 o’clock, showing the prevailing day, and a second at 6 o’clock, indicating the date. Once more, by playing with depths, the brand has enriched the appearance of the dial. The PONTOS Day Date is offered in a choice of three dial colours, including black, silver and anthracite. All dials are enlivened with a sunray motif, complemented with silver or golden-toned hands and indexes. The stainless case, measuring 41mm in diameter, unites brushed and polished surfaces to bestow a sophisticated look while the automatic ML143 calibre can be admired via the exhibition caseback. The movement is appointed with Côtes de Genève and colimaçon, and the rotor is embellished with vertical Côtes de Genève and sun brushing.


Wearers are indulged with a choice of a 3-rows stainless steel bracelet or black leather strap. The latter option sports the M-logo, a detail that reinforces the overall sense of sumptuousness. Consistent with its popular AIKON collection, the new PONTOS Day Date features the brand’s Easy Strap Exchange System, providing a simple, user-friendly means of swapping the strap for an alternative without the need for tools


The packaging for the new PONTOS Day Date is yet another example of Maurice Lacroix’s proactive approach to watchmaking. Building on the successful launch of the AIKON #tide collection, a range of models made from upcycled ocean-bound waste, the brand is now supplying all its watches in packaging made of #tide Ocean Material®.


Leave a Reply