The Blue Company


New Sales Agent Appointed for Maurice Lacroix in the UK & Ireland

Maurice Lacroix announces new structure in the UK & Ireland with the appointment of Monica Porracin, owner of The Blue Company (London) Ltd as Sales Agent.

Luxury Swiss watch brand Maurice Lacroix is pleased to announce that as of July 1, 2020 the brand will have a new sales agent, The Blue Company, representing them in the UK & Ireland.


The Blue Company was founded in 2008 by Monica Porracin and has been successfully distributing Swiss and German watch brands since then. This wonderful pairing will look to use the wealth of Monica’s expertise and enthusiasm with Maurice Lacroix’s urban design, high quality and well-price product range.


Due to the successful launch of the Aikon collections, the brands’ three-year strong expansion can now resume. This new partnership is an exciting step for the UK & Ireland markets, allowing the brand to continue its commercial development and work on direct partnerships with established multiple and independent retailers.



About Maurice Lacroix

For more than 40 years, Maurice Lacroix watches have been manufactured in the company’s own state-of the-art workshops in Saignelégier. Here, all factors critical to the successful production of excellent watches with high perceived value converge watchmaking know-how, skilled craftsmanship, industrial expertise, technological capability, and, not least, a pronounced sense of quality.


The company has won more than fifteen major awards for its watches over the years, with industry panels recognizing its design, ingenious creativity and craftsmanship. It continues to grow, based on a winning formula of quality, reliability, ingenuity and determination, expressed through fresher designs backed by patented technologies. The company relentlessly seeks to deliver a new perspective on time to reward and accompany consumers in their quest of success. It is this “Success is a journey, not a destination” which is at the heart of the brand’s culture. On July 1, 2011, DKSH, a Swiss company based in Zurich and the leading Market Expansion Services provider in Asia, acquired a controlling stake in the Maurice Lacroix group. With 850 business location and 33,350 employees, DKSH is present in 36 countries and generated net sales of CHF 11.6 billion in 2019.



For more information, please contact:


Task PR

Dorothea Glenn

+44 20 7636 1399

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