The Blue Company

INTRODUCING THE NEW FIABA TRIO

Maurice Lacroix, the Swiss marque known for crafting urban watches that deliver high perceived value has created three new expressions of the FIABA. The company’s creative team have worked with three friends of the brand, namely Hannah, Marina and Nadia, to conceive a trio of elegant watches. Offered in a choice of three vibrant dial shades, each enriched with a circlet of 46 diamonds, the FIABA TRIO makes a bold statement and is ideally suited to fun-loving individuals with a zest for life. Three hands, three colours; it’s time to shine!

Maurice Lacroix has reimagined the brand’s FIABA model, upholding its distinctive character while at the same time imbuing it with a sizeable dose of urban chic. Harnessing the talents of its creative team, Maurice Lacroix is pleased to unveil the FIABA TRIO, a captivating story expressed in three different ways.

The FIABA, meaning ‘fairy tale’ in Italian, has proved a popular choice for individuals seeking an unabashed feminine timepiece. Inspired by the smooth shape of a pebble that’s been refined over time by the gentle caress of sand and sea, the contours of the FIABA prove smooth and sensual. Offered in different sizes, dial colours and, in some cases, equipped with a moon phase display, the FIABA has always been a byword for ‘sophistication’. The FIABA’s steel bracelet complements the model’s round case and neat crown.

Always keen to hear customer feedback, Maurice Lacroix commissioned various focus groups, asking ladies what they sought from a watch. This led to the creation of a smooth, ergonomic bracelet that cossets the wrist. The underside of each link is endowed with a small recess, augmenting wearer comfort. Beyond such practical considerations, the bracelet sits in concert with the rest of the watch while at the same time making the FIABA stand out from the crowd.

Maurice Lacroix has reimagined the brand’s FIABA model, upholding its distinctive character while at the same time imbuing it with a sizeable dose of urban chic. Harnessing the talents of its creative team, Maurice Lacroix is pleased to unveil the FIABA TRIO, a captivating story expressed in three different ways.

The FIABA, meaning ‘fairy tale’ in Italian, has proved a popular choice for individuals seeking an unabashed feminine timepiece. Inspired by the smooth shape of a pebble that’s been refined over time by the gentle caress of sand and sea, the contours of the FIABA prove smooth and sensual. Offered in different sizes, dial colours and, in some cases, equipped with a moon phase display, the FIABA has always been a byword for ‘sophistication’. The FIABA’s steel bracelet complements the model’s round case and neat crown.

Always keen to hear customer feedback, Maurice Lacroix commissioned various focus groups, asking ladies what they sought from a watch. This led to the creation of a smooth, ergonomic bracelet that cossets the wrist. The underside of each link is endowed with a small recess, augmenting wearer comfort. Beyond such practical considerations, the bracelet sits in concert with the rest of the watch while at the same time making the FIABA stand out from the crowd.

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