The Blue Company

ELIROS 25TH ANNIVERSARY

Maurice Lacroix has often used its ELIROS collection to present new ideas. Since 1996 the collection has been at the forefront of fashion, embracing new trends and encompassing bright colours. Today, Maurice Lacroix is adding four new models as daring as they are sparkling to its current collection.

To mark this, Maurice Lacroix is pleased to unveil the new ELIROS Date 40mm – 25th Anniversary. This timepiece is available with a choice of blue or white lacquered dials. Moreover, the wearer can choose from a blue calf-leather strap or a 9-rows steel bracelet.

For the first time the dial design blends long batons with elongated Arabic numerals, each presented in alternating colours, giving the model a modern vibe. The hands are silver-toned or blue, depending on the chosen dial colour, and contribute to the model’s impressive legibility. As its name suggests, this timepiece is endowed with a date indication which is positioned at 3 o’clock. To commemorate this milestone in Maurice Lacroix’s history, the case back is engraved with the inscription ‘25th anniversary edition’.

Leave a Reply