The Blue Company

DOXA UNVEILS SUB 200 WHITEPEARL

Color is part of the history and DNA of DOXA. After all, DOXA was the first watch brand to dare to put an orange dial on a diver’s watch. Not as a provocation, but because it made diving sense: an orange dial is much easier to read under water. Still, a bold move in a world of gray and black dials. That was in 1967.

More than 50 years after its initial launch, rich with a unique history, the legendary SUB is now available for the first time totally in white. It is a new DOXA diver’s watch, in its purest iteration, that is being revealed today. An immaculate white SUB 200, refreshingly sporty: the SUB 200 Whitepearl.

 

The arrival of this new color is a major event at DOXA, both surprising and inevitable. It is pure white, both refined and timeless, gives a feeling of lightness and freshness. And it is a true classic. More than a trend, everywhere in fashion, white stands for a return to purity and simplicity that never ceases to inspire.

White now joins the 6 dial colors already offered in the SUB 200, SUB 300 and SUB 1500T collections. True to the DOXA tradition of evocative designators, like Sharkhunter or Searambler, it also comes with a name of its own: Whitepearl.

 

 

 

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