The Blue Company


DOXA’s palette expands beyond its seven iconic colours – Professional Orange, Searambler Silver, Sharkhunter Black, Caribbean Navy, Divingstar Yellow, Aquamarine Turquoise, Whitepearl White – to welcome an eighth: Sea Emerald Green.

The introduction of this captivating green with the SUB 200T palette marks an aesthetic and symbolic turning point for the brand. While DOXA passionately nurtures its strong connection with the ocean and all its aquatic facets, this new hue expands the range of associations, evoking the colour of seas, lakes and lagoons, of waters and waves, across all regions of the world.

Sea Emerald Green, which DOXA is premiering today on the SUB 200T, is a colour that is both timeless and of its time, resonating deeply with the essence of the brand, anchored as ever in marine adventure and the quest for discovery.

While this particular shade captures the ever-changing reflections of water – whether salty or fresh, shallow or deep, just below the surf or just above the riverbed – it also ushers in a new dimension of style for diving watch enthusiasts. With the addition of green to its colour range, DOXA bridges a previous gap in its offering, spotlighting its commitment to innovation while celebrating its rich heritage of ocean exploration.

The SUB 200T Sea Emerald distinguishes itself with golden hands and hour markers that gracefully contrast with the green dial. Beyond addressing the increasing preference for this dial, this model also emphasizes the sporty, elegant spirit that now characterizes the brand.


Are you drawn to the timeless elegance of the Iconic dial, which effortlessly signals subtlety and sophistication, reflecting a refined, minimalist design ethos? The perfect pick for those who appreciate understated elegance, it ensures perfect readability under any lighting condition with its anti-reflective finish.

Or is the Sunray dial, which elegantly captures every ray of light to create a mesmerizing spectacle of reflections and hues, more your thing? This choice is ideal for injecting a touch of dynamism and sparkle to the wrist, enhancing your style with its captivating play of light and shadow, and offering a unique visual experience that never fails to draw attention – and spark a conversation.

The new SUB 200T transcends mere choice. It stands as the quintessential dive watch, versatile and suitable for all wrists, combining reliability, technicality and accessibility. Faithful to DOXA principles since the launch of the first SUB in 1967, it is designed to be perfectly in sync with every moment of your life, be it on an adventure or your most elegant occasions.


The new SUB 200T skillfully retains all of the original SUB’s DNA while embracing modern style and sophistication with its smaller diameter. In reworking the spatial volumes inside the case to bring it down to an elegant 39 mm diameter and a more wearable thickness of 10.70 mm, DOXA has also tweaked the dial design to achieve a more contemporary visual presence on the wrist.

Crafted from premium 316L stainless steel, the SUB 200T is a 3-hand dive watch featuring DOXA’s famous patented unidirectional rotating bezel with its integrated US Navy no-decompression limit table, the benchmark for diver safety.

A date display at 3 o’clock and a screw-down crown round off the taut package, which is water-resistant to 200 meters (approximately 660 feet) – perfect for venturing as deep as the seabed in complete safety.

Protected by a scratch-resistant sapphire crystal with an anti-reflective coating, all diving-related indications have been slightly refined. Most models feature a white Super-LumiNova® luminescent coating for optimum legibility even in low-light conditions.

Equipped with a Swiss automatic movement with exclusive DOXA decorations, beating at a frequency of 28,800 vibrations/hour (4.0 Hz), the watch offers a comfortable power reserve of around 38 hours.

In essence, the SUB 200T emerges as an elegant, pure, reliable and robust Swiss diver’s watch. Considering all its plusses, it also impresses with an ultra-competitive price/performance ratio: £1,490.00 for the version with the FKM rubber strap; and £1,450.00 for the version with the stainless steel bracelet – with both featuring a folding clasp with wetsuit extension.