The Blue Company


The new AIKON Automatic Bronze capitalizes on the metal’s inherent synergy with brown to exude elegance with an edge. Here, the dial’s Clous de Paris pattern with a fumé gradient, alongside restrained stick indices, not only adheres to the collection’s established aesthetic codes but also advances them. As has become customary, this new series, too, is limited: 888 pieces.

In 2016, when Maurice Lacroix unveiled the AIKON, a bold reinterpretation of the Calypso – one of their best-selling models of the 1990s – they scarcely imagined it would become a major milestone. Another one was established just a year later: in 2017, Maurice Lacroix was among the first to revive a nearly forgotten metal in luxury watchmaking with the AIKON Bronze. Today, the AIKON Automatic Bronze continues to build on this heritage, offering a compelling take on a refined aesthetic with a distinctive and sharp urban edge. Reflecting this ethos, the metal’s history as a cornerstone of human civilisation is as captivating as its natural properties: it develops a distinctive patina over time, which, as a direct consequence of how, when, where, and by whom the watch is worn, leads to the ultimate form of personalisation.

The AIKON Automatic Bronze comes in a robust 42mm brushed bronze case, complemented by sandblasted riders on the bezel that subtly add depth and character. With a case height of 11mm, the presence on the wrist remains refined and unobtrusive, yet commanding. The open caseback, crafted from stainless steel, provides a fascinating view of the watch’s inner workings. With a water resistance of 20 ATM, the AIKON Automatic Bronze is ready for any adventure in any setting.

Where the previous 42mm bronze model sported a deep blue quadrillé dial with Arabic numerals at 12, 6 and 9 o’clock, the AIKON Automatic Bronze enters a new space of sophistication with a gradient smoked chocolate dial. The Clous de Paris texture adds dimension and intricacy, with the 4N gold PVD Maurice Lacroix logo at 12 o’clock serving as a beacon of lustre. It is an interplay of light and shadow, as the faceted hour, minute and second hands in 4N gold glide across the indexes, also in 4N gold. The application of white Super-LumiNova® inserts on the indices and the hour and minute hands ensures optimal legibility at a glance, even in dim light. More than that, it adds to the distinctive presence created by the blend of hues and textures.

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